Our technologies are applied to explore art
in a pleasantly sensational way
experience
Cutting-edge technologies and dynamic storytelling redefine the museum experience, overcoming physical and temporal barriers. Thanks to customised solutions, we develop innovative tools that enhance audience engagement and transform cultural enjoyment. Through multisensory narratives, we create educational and immersive experiences capable of attracting an increasingly wide and diverse audience. Every detail is designed to ensure total immersion, enhancing artistic heritage with an accessible and cutting-edge approach.
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A unique immersive experience transported the audience on an exciting journey through music, passion and adventure. In Orlando, the art of Ivan Clarke, author of Lonely Dog, came to life through animated paintings, original sketches, CGI and 2D film noir, transforming each scene into pure visual magic. In March 2022, Centrica brought this show to life, designing immersive and multimedia rooms that made the story even more engaging.
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Renaissance Experience has travelled through major cities around the world, successfully adapting to different environments and always captivating audiences with the timeless beauty of Renaissance artworks.
The first edition was held in Milan in January 2016 at the Fabbrica del Vapore Cathedral. The exhibition was sponsored by the Ministry of Cultural Heritage and Activities, the Ministry of Tourism, the City of Milan and the City of Florence, before travelling to Leipzig in January 2018, Shenzhen from August to October 2018, and finally Beijing, where it attracted an extraordinary number of visitors.
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An immersive journey through art, history and innovation came to life at the National Museum of China in Beijing, where visitors explored over 500 Renaissance masterpieces from the Uffizi Galleries and other prestigious museums. Thanks to Centrica‘s technology, the works were projected in ultra-high definition, with images up to 10 gigapixels and interactive insights. From 27 April to 10 September 2023, Renaissance Experience attracted over 300,000 visitors to a 900-square-metre space. The project was enriched by the adjacent exhibition Self-portraits masterpieces from the Uffizi Galleries collection, blending physical and digital spaces in a unique and unforgettable exhibition.
Would you like to bring Renaissance Experience to your space? Contact us.
immersive area
interactive area
interactive lessons
events
activities
workshop
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Interaction becomes the focus of the museum experience. We design exhibition spaces that actively engage visitors through personalised and user-friendly content. Thanks to intuitive and dynamic interfaces, cultural venues offer increasingly inclusive and stimulating tools.
The advantages for cultural institutions:
We design immersive experiences that place interaction at the heart of cultural enjoyment, combining technology, storytelling and accessibility.
Touchscreens and multitouch tables
Augmented Reality (AR)/Virtual Reality (VR) and Mixed Reality (MR)
Sensory installations with lights, sounds, motion tracking and video mapping
Interactive storytelling
Apps and web apps
Digital Humans: realistic and interactive avatars guide visitors through engaging experiences, using natural language, emotions and personality
experience
The exhibition, promoted by CRC Innova and curated by the Cuadri Cultural Association, in collaboration with Spin Master and with the contribution of the CRC Foundation, is the first European exhibition entirely dedicated to the history of the famous Rubik’s Cube: a symbol of creativity and logical thinking, a global phenomenon that has fascinated generations of curious minds since its invention in 1974. An object that has influenced science, mathematics and design, becoming a true pop icon recognisable all over the world.
Centrica curated the exhibition design and experience, with three themed rooms, including one dedicated to the games that inspired Rubik and one that explores the mathematical and algorithmic principles of the cube. Visitors can admire an exclusive work by artist Giovanni Contardi, made with 1,800 cubes. The final section presents an immersive digital show celebrating the cube’s influence on music, cinema and art through “Rubikcubism”.
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In Cuneo, an immersive journey into the world of Charles M. Schulz took visitors on a discovery of the life and art of the creator of Peanuts, through an interactive and engaging itinerary. Centrica curated the exhibition design and experience for this extraordinary exhibition, created by Fondazione CRC and CRC Innova, in collaboration with the Cuadri Cultural Association. Curated by Federico Fiecconi, the exhibition also offered a playful and interactive space for children, based on the ArtCentrica Platform. From 7 October 2023 to 1 April 2024, the Fondazione CRC’s Spazio Incontri welcomed the public with guided tours dedicated to schools, offering a unique experience to relive the timeless magic of Peanuts.
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We accompany museums in their digital evolution with innovative solutions based on Artificial Intelligence. Our interactive installations with digital avatars offer natural language interaction, transforming the visitor experience into a fluid and engaging dialogue. Thanks to holographic totems, users can interact with human-like virtual figures, obtaining personalised information based on their visit itinerary. A revolutionary approach that combines technology and storytelling to make cultural heritage even more accessible and immersive.
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In Piazzola sul Brenta, the birthplace of Andrea Mantegna, technology has breathed new life into art with Digital Mantegna, an innovative project dedicated to the great Renaissance master. Thanks to the ArtCentrica Platform, visitors have been able to explore his works digitally in high resolution, delving into historical and artistic content in an interactive way.
Centrica oversaw the implementation of the initiative, promoted by the Municipality of Piazzola sul Brenta and funded by Fondazione Cariparo, in collaboration with TT Tecnosistemi. Launched between 2021 and 2023, the project has transformed the experience of enjoying art. The inaugural event, hosted in the majestic Villa Contarini, brought together industry experts, with our CEO Marco Cappellini illustrating the role of digitalisation in enhancing cultural heritage.
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With the ArtCentrica Platform we develop customized projects, according to the type of collection or product we aim to promote. Through high-resolution digital images and interactive access, it is possible to examine information relating to a specific area of interest.
For the Art sector, artworks can be studied and analyzed thanks to unique features:
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To connect people with local tourism, we have developed UBILIA®, a proximity app with a geolocation system that indicates to the user artworks and monuments nearby.
It can be used indoor and outdoor and provides historical information about artworks.
