Experience

Our technologies are applied to explore art
in a pleasantly sensational way

experience

Exhibition

The development of processes and products for artwork and archival assets digitization has allowed us to create fascinating immersive exhibitions. Their access in physical places, or through full digital applications, place visitors at the center of the Art experience.

In 2015, to encourage the access to Art in physical spaces, we created VirtuItaly, a startup and spin-off of Centrica, dedicated to the organization and implementation of immersive and interactive digital exhibitions, achieved using various solutions readily applicable to museum collections. 

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immersive area

interactive area

interactive lessons

events

activities

workshop

MOST SUCCESSFUL COLLABORATIONS:

Uffizi Virtual Experience
(Milan)

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MOST SUCCESSFUL COLLABORATIONS:

Renaissance Experience
(Leipzig and Shenzhen)

experience

Cloud
Platform

With the ArtCentrica Platform we develop customized projects, according to the type of collection or product we aim to promote. Through high-resolution digital images and interactive access, it is possible to examine information relating to a specific area of interest.

For the Art sector, artworks can be studied and analyzed thanks to unique features:

Very high resolution details
Textual information
Comparison between artworks
Correlation between details
Virtual measurement
Search by timeline
Customized lessons

experience

Proximity app for mobile devices

To connect people with local tourism, we have developed UBILIA®, a proximity app with a geolocation system that indicates to the user artworks and monuments nearby.