Material and immaterial assets counterfeiting is a growing problem. The global volume of counterfeiting affairs adds up to 450 billion dollars (World Trade Organization), and it has increased up to 1600% in the last 10 years. Not only the so-called “luxury assets” are being damaged by counterfeiting, but the whole economy itself.
Italy is involved in the counterfeiting phenomenon primarly in those markets where “made in Italy” is an added value and a guarantee for the product’s quality. In this area the preservation of tipical food farming products, strictly connected to the region and its specific identity, may give benfits to all of the Italian prime-quality productions: the defeat of this phenomenon would guarantee other 130.000 job opportunities (Censis).
The business of international agropiracy against the “made in Italy” food processing is an affair worth 1,6 euro millions a day, a total of 600 euro millions each year; with a great range of counterfeited products like wine, oil, cheese and cold cuts, not only our DOP, IGP and STG are damaged, but also the whole food processing system is.
ViDiTrust develops anti-counterfeiting solutions for documents and packages are reliable, efficent and affordable. Solutions are based upon a new technology in the patenting phase. Our company solution is highly flexible and can cover various scenarios like:
Furthermore, ViDiTrust offers consulting on topics like document security and anti-counterfeiting, and is interested in finding industrial partners wanting to use their technologies in OEM modes.
ViDiTrust solutions are based on passive authentication. ViDiTrust overcomes the problems connected to high costs, lack of security and difficulty in implementation by proposing a reliable technology, witch can be easily integrated in the company processes and competitively priced.
Private sector: industrial or commercial firms owners and/or authorized brand users, end-users.
Public sector: pulic administration, defense. Technologies of ViDiTrust ara applyable to the following sectors:
Food: certification of origin and authentication of protected farm products;
Fashion: protection of clothings, accessories, footwear, sportswear, cosmetics;
Industry: protection from commercial frauds in manifacturing;
Pharma: security for certificates authenticity, pharmaceuticals, healthcare, etc.;
Document security: protection from counterfeiting and duplication of official documents.
ViDiTrust is a spin-off of the University of the studies of Siena.
The know-how of the company comes from Visual Information Processing and Protection group (laboratorio di Telecomunicazioni e Telematica del dipartimento di Ingegneria dell’Informazione), conducting
worl-wide relevant researches on the visual information elaboration and protection, focused particurarly towards the techniques of the Information Hiding. The presence of researchers trained at international level guarantees innovative content within the proposed solutions.