We are waiting for you on Friday, May 24, at Piazza della Madonna della Neve, 8, in Florence, for the event focused on digital innovation.

Centrica’s digital technologies make interactive the culture of Florence through Uffizi Touch®, the ideal synergy between culture & innovation. In the exhibition area arranged at “Le Murate” for the Digital Expo Florence, you can discover the hidden details of the great masterpieces of the Uffizi Gallery just thanks to the touch of your fingers. The upgraded version of the platform Uffizi Touch® is increasingly being used in all areas of creativity, giving users what they are interested inthrough smartphones & tablets, web, touch screen.

Download Uffizi Touch app: on May, 24^th at the exceptional pice of € 4,99!

Eva Florence 2013 represents an opportunity for users, suppliers, the scientific research community and market stakeholders from all over the world to meet, exchange experiences, ideas and projects in the field of Culture, Tourism & Technology.

The event will be organized around several workshops, conferences and meetings about international cooperation and European projects carried out in the field of virtual heritage; a special focus will be dedicated to “innovation, scientific research and business“, three realities increasingly interconnected.

Centrica will be the protagonist, in partnership with Power Soft, of the special event “Multimedia Presentation of Art and Science” where Centrica interactive application Uffizi Touch® will be joined by DEVA, a signaling audio system by Power Soft: a fascinating multimedial welcome for all the guests.

The new version of Uffizi Touch® app for iPad will be presented to Eva Florence visitors, with a particular focus on the formidable potentiality of the “Visual Tour“.

Save the date
May 15 ^th – 16 ^th 2013
Grand Hotel Minerva
Piazza della Stazione, 16 Florence

In the Italian market where counterfeited wine in Italy accounts for more than 18 million euro, the operators need to rely on new technologies to protect their products.
On the occasion of the 47^th edition of Vinitaly, ViDiTrust in partnership with TT Tecnosistemi project will present an innovative anticounterfeiting solution, integrated with the patented technology ViSeQR®, for Italian wine brands. Thanks to  ViSeQR® technology, the QRcode, enclosed in a security framework, becomes a fake-proof “smartstamp”.
ViDiTrust technology protects companies from counterfeiting, and ensures the traceability of products. Moreover ViSeQR® offers the companies the possibility to collect data and track the distribution channels of their products, thanks to the georeferenced of the checks.
At stand of Gambero Rosso, TT Tecnosistemi will provide live demonstrations of this innovative technology.

Marco Cappellini, President, and Giacomo Cancelli, CEO will be present for ViDiTrust at the stand.

SAVE THE DATE
April 9^th 2013
Vinitaly 47^th edition
VeronaFiere – stand Gambero Rosso
Hall 8 Stand C16

Within this multichannel system, Centrica software platform offers an high-resolution displaying of products, allows the user to find the relative information and to activate the product suggestion function based on a conceptual representation of all the products of Officina Profumo.

In the shop, the customer, recognized thanks to a nominative card, may carry out his/her purchases directly with the touch screen. The order, completed by the client on the touch screen, is prepared and delivered in real time to the cash desk, where the customer can pay and collect his/her box.

Such system grants complete autonomy to the customer for the purchase phase, optimizes the sales system and provides a useful monitoring tool for the management department. Centrica has also implemented the new website employing the same enabling technologies of the touch screens application (XLimage® and XLknowledge®).

The new system is inspired by the interactive application Uffizi Touch® created by Centrica.

On14^th and 15^th March we are waiting for you at “Le Murate“, where you can meet Centrica and the other companies of the Innovation Park.

Pop Up Hub. We will tell you about our first year in the Park, through workshops, demos and interactive presentations.

It will be an opportunity to learn about the most innovative technologies applied to Culture & Tourism, Luxury & Made in Italy.

In the same days “Le Murate” will also host the Eurocities Culture Forum; a network of the major European cities that meet in six thematic forums throughout Europe to share knowledge and exchange of ideas.

This year, culture, creativity and innovation gather in Florence: the working group will mainly focus on how cities are using innovative solutions in their activities and cultural policies.

Marco Cappellini will take part during the working group entitled “Creative industries – Focus on technology and innovation” to tell Centrica experience.

Pop Up Hub

Eredi Chiarini boutique, Via Roma 16/R, Florence

On the occasion of Pitti Immagine Uomo 83, MABRO, a leader company in clothing hand made ​​in Tuscany, will be protagonist at Eredi Chiarini Fashion Event MABRO. The event will be held on Wednesday, January 9^th, from 6 to 9 p.m., at Eredi Chiarini boutique in Via Roma 16 / R, Florence.

Centrica will attend the event as technical partner, testifying once again the positive synergy between tradition and innovation: the old tailoring world towards web 2.0 through innovative technologies.

example of virtual dressing room

Uffizi Touch app has been selected by the jury panel among the projects in Nomination for the WWW Award (Sole24Ore), that is ranks among the most important European and international contests.

The initiative celebrates the best of Italian creativity and digital technology.

The final phase that will establish the winners of the WWW Award will involve all users, that can vote their favorite projects accessing to the web site.

Vote for Uffizi Touch app!

MOBILE AND TABLET APPLICATION / TRAVEL

The Fondazione Rinascimento Digitale organized on 11-12 December 2012 in Florence the 3rd edition of the CULTURAL HERITAGE on line – Trusted Digital Repositories & Trusted Professionals. This year the focus was on competences and skills necessary to manage trusted digital repositories. Besides the main Conference, the programme has been enriched by different satellite events and tutorials, organised jointly with a large pool of supporters.

Centrica has participated with Ufficio Unesco in the City of Florence and Linea Comune, presenting Zocchi Touch, the interactive installation allows you to visualize very high resolution images of Giuseppe Zocchi’s masterpieces, browsable in detail.

Zocchi Touch is part of a bigger project, “Florence Heritage”, a format that provides you some “scraps of journey” from the past and the present. These scraps allow you to get familiar not just with the most famous masterpieces and artists, but also with less familiar art works, less busy itineraries, less popular landscapes that are all the same astonishing.

“Florence Heritage” web site has been avalaible since 11th December 2012, put online in occasion ofin occasion of the 30th Anniversary of the inscription of Florence in the UNESCO World Heritage List.

Thanks to this portal, you can deepen 4 itineraries: “The Prince way”, the “Giambologna”, the “Zocchi views” and the section dedicated to “Art and historic shops.” Each itinerary includes:

• a gallery, which contains more than 400 high-res images;
• an ebook;
• an audio guide, available in Italian and English.

The format is designed to be used both through traditional web and as an app for smartphones and tablets, already available on the App Store and Android Market.

Florence Heritage touch screen version will be soon available.

ViDiTrust, the Centrica co-founded start-up, will be today and tomorrow in Berlin to attend the final competition of the European Venture Forum. At the event will be more than 120 European start-ups and more than 120 international investors.

In Berlin, ViDiTrust will present ViSeQR, the new technology to counteract counterfeiting of products, to protect producers and consumers.

ViSeQR encloses the QRcode in a security framework, making it a “smart stamp“ counterfeit-proof. The technology, patent pending, is perfectly integrable in the process of labels and packaging’s printing. The consumer can verify the authenticity of the product directly from his/her device in a simple and intuitive way: just shooting the stamp (with a smartphone endowed with a camera of at least 5megapixel) and verifying the authenticity with the free app that is connected to the cloud system.

Giacomo Cancelli, ViDiTrust CEO, in his speech entitled “From real products to Big Data: handling a trusted relation with customers” will describe the potential of this technology as a market opportunity. Moreover he will explain how it is possible with ViSeQR technology to aggregate a wide range of geolocalized information such as:

• where the app is used
• which product is checked
• the geographical areas where the counterfeing is more widespread